By leveraging Kemiex's platform, Ferrero achieved improved access to market news and reports. This facilitated a deeper understanding of market dynamics, encompassing trends, pricing, and worldwide key market participants through Supply Map.
Christian Vincenti, Purchase Manager
Ferrero Mangimi

Ferrero Mangimi, a prominent player in the agricultural industry, is committed to sustainable practices and driving meaningful change. They firmly believe that sustainability is only achievable through specific, quantifiable, and measurable objectives.

As pioneers in Italy, Ferrero Mangimi was among the first companies to embrace LNG (liquefied natural gas), demonstrating a steadfast belief in the potential of alternative sources for production. Their dedication extends beyond mere ideals, as they actively respond to challenges with concrete and innovative solutions.

The company was seeking improvements on market intelligence and wanted to step up their market insights source by switching from other animal feed intelligence. We spoke with its Purchase Manager, Christian Vincenti. He’s responsible for all the feed additives for the plants around Italy and deal with products such as: Vitamins, Amino Acids, Oligoelements and Additives among others.

Challenge: Obtaining accurate and timely market information

The primary driver behind Ferrero Mangimi’s adopting Kemiex was their desire for more comprehensive market information, supplementing their existing sources. Prior to joining Kemiex, Ferrero faced the challenge of obtaining accurate and timely market information.

However, by leveraging Kemiex's platform, Ferrero achieved improved access to market news and reports. This facilitated a deeper understanding of market dynamics, encompassing trends, pricing, and worldwide key market participants through Supply Map.

Ferrero faced the challenge of securing accurate and timely market information. But, with Kemiex, they successfully overcame this obstacle, gaining access to market news and reports. This allowed them to dive deeper into market intricacies, including trends, pricing, and worldwide key players.

Ferrero Mangimi’s approach to market intelligence

Ferrero Mangimi actively utilizes Kemiex's market intelligence for various purposes, including price benchmarking to ensure they stay up-to-date on market pricing. They also analyze trade flows to better understand and plan for future demand, while simultaneously tracking price trends across multiple product categories.

Although Ferrero has initiated several requests on the platform, such as exploring combined shipments, their primary focus remains on utilizing Kemiex for pricing considerations.

Keeping an eye towards the future

Ferrero's commitment to harnessing Kemiex's intel reflects their unwavering dedication to maintaining a competitive edge in a dynamic market environment. Their journey with an eye to the future exemplifies a proactive approach to overcoming market challenges, showcasing a continuous evolution in their market strategies.

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